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Super Retail Group Cuts Fulfilment Costs With Manhattan Active Omni

In brief: Case study shows how Super Retail Group reduced interstate shipments and split orders by implementing Manhattan Active Omni and Distributed Order Management.

By Adam Ingram, Research Analyst — Warehouse, Transportation & Yard Systems · Supply Chain Research

Case study shows how Super Retail Group reduced interstate shipments and split orders by implementing Manhattan Active Omni and Distributed Order Management.

Published
June 4, 2026
Read time
3 min read
Source
Manhattan Associates
On this page
Key takeawaysMarket overviewVendor landscapeLeadersImplementation considerations

Super Retail Group replaced proximity-based order allocation with Manhattan Active Omni and Distributed Order Management. The cloud solution enabled cost-based routing logic that cut interstate home deliveries and reduced multi-package shipments. Implementation occurred remotely during COVID-19 while supporting an 87% surge in ecommerce sales.

Key takeaways

Cost-based order allocation replaced proximity rules, cutting interstate shipments

Split-order rate dropped after Distributed Order Management rules were applied

Remote deployment completed during COVID-19 with immediate cost savings

Fulfilment logic changes deployed in minutes to adapt to demand spikes

Single view of inventory across network supported omnichannel promises

Market overview

On this page
Key takeawaysMarket overviewVendor landscapeLeadersImplementation considerations
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