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Standardizing Order Submission in Manufacturing and Distribution

By Alex Ibarra, Research Analyst — Planning, Order Management & Point of Sale · Supply Chain Research

Nuun case study shows how enforcing standardized order submission via mobile rep app and B2B portal reduced manual entry, improved fulfillment speed, and increased order value.

Published
June 4, 2026
Read time
3 min read
Source
On this page
Key takeawaysMarket overviewVendor landscapeLeadersImplementation considerations

Nuun, a sports hydration brand, replaced email, PDF, and spreadsheet order intake with Handshake Rep and Handshake Direct Online. Orders now flow directly into NetSuite with real-time inventory visibility. Mandating app usage for reps and redirecting customer email orders to the portal produced near-100% adoption, cut fulfillment time from 24 hours to 10 minutes, and raised average order value.

Key takeaways

Manual order re-entry from email and spreadsheets created delays and accuracy issues

Real-time inventory access eliminated back-and-forth emails on stockouts and declined payments

Mandating Handshake Rep for commissioned reps drove near-complete field adoption

NetSuite integration reduced order-to-ship time from under 24 hours to 10 minutes

Policy enforcement plus portal convenience increased average order value and frequency

Market overview

On this page
Key takeawaysMarket overviewVendor landscapeLeadersImplementation considerations
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