Premera Blue Cross Innovation Management Case Study
In brief: Case study showing how Premera Blue Cross used Planview Spigit to crowdsource 450 ideas from 73 percent of employees and convert them into customer-facing improvements.
By Alex Ibarra, Research Analyst — Planning, Order Management & Point of Sale · Supply Chain Research
Case study showing how Premera Blue Cross used Planview Spigit to crowdsource 450 ideas from 73 percent of employees and convert them into customer-facing improvements.
Premera Blue Cross, a 3,200-employee health insurer, replaced ineffective suggestion boxes with Planview Spigit to engage on-site and remote staff in continuous innovation. A single campaign question generated 450 ideas and 11,000 votes within six weeks. Executive scoring and dedicated delivery resources moved top ideas into production, yielding tangible offerings such as cancer-patient comfort kits and rural baby boxes while sustaining an enterprise-wide culture of employee-driven improvement.
73 percent employee participation achieved through targeted internal marketing and an accessible digital platform
Pairwise comparison and executive scoring reduced 450 raw ideas to a prioritized portfolio ready for execution
Remote and multi-campus workforce fully included, eliminating location bias in idea submission
Concrete customer outcomes delivered from employee ideas, including comfort kits and billing-process changes
Ongoing ideation cycles supported by dedicated delivery teams that link front-end innovation to implementation
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